Terms & Conditions


By entering the promotion, entrants confirm that they have read and agree to be bound by these terms and conditions and all rules and guidelines applicable to the use of Instagram https://help.instagram.com/1215086795543252

Promoter: The Promoter is ABF Grain Products Limited trading as Allied Bakeries, Company Number 795901, Weston Centre, 10 Grosvenor Street, London, W1K 4QY. (the “Promoter”).

How to enter:

To enter this promotion, entrants must do the following within the Promotional Period:

Follow Allinson’s Bread https://www.instagram.com/allinsonsbread/

Tag someone in the comments of the Instagram competition post.

Entrants must be residents of Great Britain, aged 18 years or over. This promotion is not open to any employees of the Promoter or any of their affiliate companies, their families, agents or anyone else connected with this promotion.

One entry allowed per person. Entries submitted on behalf of another person will not be accepted and joint submissions are not allowed. Incomplete, illegible, misdirected, late will not be accepted.

No purchase is necessary however internet access is required.

Promotion Period: The promotion is open to entries from 00.00 GMT on 25th June 2021 until 23.59 GMT on 28th June 2021.


The promoter is offering 5 winning entrants an Allinson’s hamper containing all of the ingredients and recipe for an Allinson’s Mexican Sausage Roll. This includes 1 Allinson’s Chamption Wholemeal Bread, 1 chopping board, 1 tea towel, 1 netted bag, 1 cool bag, limes, sausages, black pepper, cider vinegar, dried spices, cocoa powder, Tabasco mild green hot pepper sauce, coriander, cherry tomatoes, olive oil, red onions, garlic, kalamata olives, lemons, red wine vinegar, parsley, cucumber. There are a total of 5 prizes to be won.

All prizes are non-refundable, non-transferable and non-exchangeable and there is no cash alternative offered. The Promoter reserves the right to offer an alternative prize of equal or greater value.

How winners are selected and notified:

Winners will be randomly selected from all valid entries received during the Promotion Period. Comments from the competition post will be exported and 5 winners will be randomly selected by a computer algorithm. The winners will then be verified to check that they have met the entry criteria. If the entry criteria have not been met the entrant will be disqualified and another winner will be randomly selected.

Each winner will be contacted within 7 days of the draw via direct message on Instagram using the contact details provided with their entry and will be asked to provide details required for administering prize. If any winner declines a prize or fails to respond within the required period, they forfeit any right to the prize. If a winner fails to respond within 7 days of this initial contact, a redraw will take place from the remaining valid entries to select a new winner. Winners may be required to submit valid identification before receiving their prize.

The prize will be sent via post and to the address supplied within 2 weeks of notification and the winner will be required to sign to acknowledge receipt.

The Promoter reserves the right to discount any inappropriate or offensive entries and to disqualify any entries if the Promoter, at its sole discretion, believes that there has been an attempt to manipulate or tamper with the operation of the promotion (including, without limitation, by setting up multiple Twitter, Facebook or other social media accounts in order to submit multiple entries).

In the event of unforeseen circumstances or circumstances outside its reasonable control, the Promoter reserves the right to modify or discontinue, temporarily or permanently, this promotion without prior notice.

Entrants agree to be bound by the decisions of the Promoter, which are final in all matters relating to the promotion. No correspondence will be entered into in respect of the Promoter’s decisions.

The Promoter does not accept responsibility for network, computer or software failures of any kind and has no responsibility for lost, delayed or misdirected entries. The Promoter does not accept any responsibility for any infringement of any third party intellectual property rights caused by entrants entering this promotion.

Nothing in these terms excludes the Promoter’s liability for death or personal injury caused by its negligence or for fraud, or any other liability that the Promoter may not exclude by law. Subject to that, the Promoter and its associated companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits) expense or damage which is suffered or sustained in connection with this promotion or accepting or using any prize, including any loss incurred as a result of any delay and/or failure to perform any obligation to the winner or other entrants that is caused by:

technical problems of any kind which may limit or prevent any person's participation in the promotion;

any loss or damage arising from or in connection with the allocation or enjoyment of a prize;

any act or omission of any third party, particularly any third party involved in the provision of services relevant to the prize; or

any other events beyond the Promoter's control that may cause the promotion to be disrupted or corrupted or may lead to loss of, or damage to, the winner or to the prize.

If any of these terms and conditions are found by a court or regulator to be invalid or unenforceable the remaining other provisions shall continue to apply.

This promotion is in no way sponsored, endorsed or administered by or associated with Facebook, Instagram or any other social media channel.By entering, entrants acknowledge that Facebook and Instagram do not bear any responsibility for this promotion and, to the maximum extent permitted by law, entrants release Facebook and Instagram from any liability whatsoever in connection with this promotion. All information entrants provide when they enter the promotion is provided to the Promoter and not to Facebook, Instagram or any other social media channel.

The Promoter shall use entrants’ personal data for the purposes of carrying out the promotion, and in the case of winners’ data, as set out in the Promoter’s privacy notice available at https://www.allinsonsbread.co.uk/privacy and further explained in the following paragraphs.

The Promoter will make winners’ surnames and county of residence available on request to anyone who sends a stamped self-addressed envelope to the Promoter within 10 weeks of the end of the Promotion Period, as required by the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the “Code”). The Promoter may also be asked to provide the same details to the Advertising Standards Authority (“ASA”) who publish and enforce the Code. This use of winners’ data is necessary for the Promoter’s legitimate interests in complying with the Code. Winners who do not wish the Promoter to disclose these details to members of the public who request them, should let the Promoter know as soon as possible by emailing: Louise.Crighton@alliedbakeries.co.uk. Winners may also object to the disclosure to the ASA by emailing the same address, giving reasons. The Promoter will take these reasons into account if the ASA asks for the winners’ details. Please note, however, that the Promoter may nevertheless still be required to disclose this information to the ASA. This may happen where, for example, the Promoter is required to demonstrate that a valid award took place.

These terms and conditions shall be governed by and construed in accordance with the laws of England and the parties agree that any dispute or action arising under or in connection with these terms and conditions shall be subject to the exclusive jurisdiction of the Courts of England.